Mr. Magorium's Wonder Emporium | DVD Review

Not JUST a Kid’s Movie By Cheryl Kobs
            Okay, so call me a kid at heart but I loved Mr. Magorium’s Wonder Emporium. How can you not? Mr. Magorium (Dustin Hoffman) runs a magical Wonder Emporium filled with amazing treasures like self-flying paper airplanes, moving dolls and a doorknob that, when rotated, changes the interior of a magical room. Oh, and let’s not forget the biggest dodge ball you have ever seen. Seriously, it’s impossible to dodge. When Mr. Magorium reveals that he is departing and leaving the store to his assistant Molly Mahoney, the store is rather upset. How can a store be upset, it’s just a store right? That is exactly what the accountant Henry thinks. The store is just a store and nothing more. Of course, we also meet Eric Applebaum, an adorable nine-year-old boy who spends most of his days at the store with Molly and Henry. Eric has no problem believing in the magic of the store, and is the beacon of childlike hope throughout the film.             Mr. Magorium’s Wonder Emporium is a lovely tale about believing that you are not just what you seem. The movie is a story told to us by young Eric as written by the man who lives in the basement of the emporium, Bellini the book builder. There are even pages and chapters. Dustin Hoffman as Mr. Magorium, Avid Shoe Wearer fills the movie with a delightful light that seems to glow right off the screen. He is a lovable character that seems to pull in influences from Raymond Babbitt and the great Captain Hook. He shines in this role, and you are truly heartbroken when he departs on his journey to the otherside. We see him as he teaches Mahoney, the Composer (Portman) to believe in herself, and therefore others.             I could rattle on about the acting talent in the film and how it truly made the movie what it is, but that would only be the half of it. I realize that it uses a tired plot device that has been used a thousand times. I know that every heartwarming family movie has a moral ending that doesn’t stray far from this point of self-confidence. Even Rocky tells us we can do anything we put our minds to if we just believe in ourselves. Okay, maybe that’s a stretch, but you get my point. So what?             The movie is a delight and brings a smile to the faces of people from the age of 0 to 92. Everyday we are faced with adult choices. How am I going to get to work if I can’t afford to put gas in my tank? Where am I going in life? Should I be working at this job or in this town or in this relationship? As Mahoney points out, when we are young, people look at us and praise us for our potential. We receive blue ribbons for spelling words correctly. We get rewards for getting the most answers right in school. We have people applauding us at the sidelines and telling us we have a great future ahead of us. As adults we no longer have that, and we are left wondering if they were wrong. Maybe we are not really as special as we thought we were when we were kids. This movie helps to remind us that we are. We can be. All we need to do is believe in ourselves and believe that we can do it, whatever it is. This film is a breath of fresh air. I rarely watch “kids” movies but this is not just a kid’s movie. It is a break and a joy and a load of fun that has left me with a smile on my face hours after I finished watching it. Rent it today or buy it. You need to see this film.

Comments

/begin rant

Movies like this are the reason I'm glad Fight Club exists. This idea of "everyone can be whatever they want as long as they believe" always leaves me with a bad taste in my mouth. Some people are born stupid, some are born smart, and some are just average. It doesn't matter how much the stupid people believe, they aren't going to be nuclear physicists or molecular biologists. If you're born short and lanky (like myself) you are not going to be a football linebacker or an Olympic track star. Not everyone can have the "dream job" or the "dream life" or everyone WOULD. But last time I checked, people over the age of 20 still work at McDonald's and Burger King, et cetera, et cetera.

To quote Tyler Durden "Listen up, maggots. You are not special. You are not a beautiful or unique snowflake. You're the same decaying organic matter as everything else. "

/end rant

Tyler also says:

"Man, I see in fight club the strongest and smartest men who've ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off."

See, the point we miss about Fight Club is that Tyler is not only imaginary, but WRONG.... He's the crazy guy who gets shot at the end. He's the one who's given up all hope, yet still tries to change the world he lives in. Hell, he tries to change the PERSON he lives in... Kind of says something really.

We can't always look at the surface of a film to grasp it's greater meaning, and Fight Club is certainly poor for surface comprehension. Mr. Magorium, being more than JUST a kid's movie, actually plays well to surface reading, but is also much deeper.

Besides, would you rather tell a kid that he's a useless maggot or that he might be able to do something with his life, become a writer, a shrink, or even a veterinarian, if only they are willing to put in the effort, hard work, and long hours? Frankly, kids need to know that they CAN do what they want, but also that they will work their ASSES off... And adults need to remember it too, which is why this is more than JUST a kid's movie...

Well,

First, Tyler wasn't imaginary, he and "Jack" were the same person, just Tyler was more of Jack's screaming Id, but instead of screaming its fighting, blowing things up, and starting a revolution. Second, Tyler wasn't wrong. The generation (project mayhem, fight club, etc) is slowly finding it out, and they are very pissed off. The message behind Jack's nearly Marxist ideals and ramblings is that our generation didn't even get to fuck things up for ourselves, the vase was broken when we got to the living room, and we have to clean up the mess? That sucks. The irresponsibility of our fathers, and the wasteful nature of our grandfathers, has left one hell of a void for this generation to navigate. The highest paid and most successful people do the most meaningless things. I also find a little bit of irony in that we now have a war (not a spiritual one in the slightest) and we're on the verge of a depression but enough rambling.
Aside from that, Mr. Magorium is the film equivalent to J's idea of "Jingly Keys!:The Motion Picture" its a bright, loud over the top ADD fest and I think most kids would get more from standing in a room and watching a blinking red light and hearing a ringing bell. Oh, and nobody in the film had to work their ass off, it was a typical 15 minutes and no loose ends ending, YAY! If you want your kids to get a positive message, skip this flopper and grab Meet The Robinsons. Its fun, has educational special features and the message behind it is, don't give up, you learn from failure.
|J|

In the end...

It's about, for me at least, the message. Plenty of reasons in this world to be cynical, but we should never give up on our dreams and never allow ourselves to be pigeon-holed. If the film isn't your cup of tea anyway, I reccomend gettimg the kids to read something like SANDMAN. Choronzon the Demon:"I am anti-life, the beast of judgement. I am the dark at the end of everything. The end of universes, gods, worlds... of everything. And what will you be then, Dreamlord?" Morpheus the Lord of Dreams: "I am hope."