
Anyone who has met and spoke with me for any length of time has typically been treated to two of my favorite subjects: Star Wars and Soccer. Hell, I even confuse people here in the States by calling it football. If the subjects don’t come up somehow, then usually tattoos have in some way, and I’ve got one for each, on each shoulder. On the left is a Mandalorian emblem, and on the right is the crest for Manchester United. These facts are well known to my friends, so last week they all started sending me the same video, over and over. Even my ex-wife sent it to me in a rare show of “no one loves soccer and Star Wars more than this guy”. So then, why don’t I love the new Addidas World Cup commercial featuring Chalmun’s Cantina in Mos Eisley from Star Wars?

We tune in only because we know the characters, forgiving massive plot holes and shoddy acting in favor of familiarity, and we do it to the tune of billions (with a “B”) every summer. For the company shoving a crappy ball down the collective throats of the world’s best players, maybe it makes sense to emulate a model that has sold us sparkly vampires and nameless Decepticon fodder.

Syfy likes reimagining books and turning them into mini-series. At the end of 2007, The Wizard of Oz became Tinman, with Zooey Deschanel as DG and Neal McDonough as Cain, also known as the titular Tin Man. Last December 6th and 7th, Alice in Wonderland became Alice, the story of a black-belt who accidentally follows her boyfriend and his abductors through the looking glass and into another world. Once there, the viewers recognize that they’re not in the Wonderland from the novel. Written and directed by Nick Willing, Alice shows us what Wonderland might look like in modern times, almost 150 years after the novel was written.
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